A Scenario a.k.a. Market Research
Imagine this scenario: You are at a busy craft fair. You are walking down the crowded isles trying to see what people are offering for sale. Mostly it’s just stuff that you say, “Ahh, I could make that!” and go to the next booth. I do this all the time by the way. So you are walking along and you stop in your tracks. You see something that is a bit different from anything you have seen all day. You see a very useable and yet attractive gift option. What is it? It’s a variety of containers holding a variety of items based on a theme. So, for the sewing/quilting enthusiast we have a sewing basket open and overflowing with sewing items such as a rotary cutter, some extra blades, a very nice pair of scissors, a mug with a lid (to prevent spilling on precious fabric), some chocolate, and a few fat quarters of the most beautiful colors around. This is all wrapped up in cellophane with a tasteful bow. Then, next to that is another gift basket, but this is a mixing bowl with baking related items, such as a mini muffin or mini loaf pan, some measuring spoons and measuring cups, a package of muffin mix, some chocolate and the most adorable apron you have ever seen. This is all wrapped up in cellophane as well. So, it is the moment of truth, do you a) keep walking and think “I can make that myself” when you know you probably will never have the time to or b) grab one of each because these are so unique and well thought out that it would make the perfect gift for everyone on your list? I personally, think my choice would be “b” if the price was right. You have to factor in the cost of the items in the basket and the time it took to make it. I am really just curious because I was thinking about making these sorts of items and selling them. But I am not sure that people will purchase them or just rip off the idea. Normally market reasearch would probably be done within the area where one plans to sell said items, but in this case, I may eventually sell these online which expands the market to everywhere, so I thought I would offer this out to the world of bloggers and blog readers and see what you say. Please feel free to comment or to send me an e mail response. Thanks so much! Tonight is my beginner’s quilt class and we are learning paper piecing, whooppeeee! Until next time.
Happy Christmas/Birthday/Anniversary Shopping,